Saturday, May 11, 2013

Newspaper 2 NEWpaper - an upcycling design project by Nicola Goldie crowdfunded on Pozible

I love the thought of trying to support small creatives in the handmade revolution, to avoid mass produced and embrace the quirky, the original, and the people who follow their imaginations in trying to make a go of it.




NEWSPAPER 2 NEWPAPER is a venture by graphic designer and queenslander Nicola Goldie.

She is upcycling old newspapers into beautifully screen printed wrapping paper, but she needs some help funding the project. She is using the crowdfunding platform Pozible, an amazing Aussie created community-building tool for creative projects and ideas where likeminded creatives can help each other out with projects by pledging money in return for a piece of the pie, so to speak. In Nicola's case, pledges to fund her project range from a $5 pledge which in return you will receive $5 off your first purchase at newspaper2newspaper on Etsy.com, a $10 pledge gets you 5 random sheets of hand screen printed wrapping paper from her range of gorgeous designs, and so on, up to a $500 pledge which scores you a private screen printing class for you and four friends.







There are so many aspects to this story that I find inspiring - that people are working together to support each others dreams, that it goes to show you may not need a huge amount of money or owe money to the banks to start something great, that creativity is being encouraged and assisted by total strangers, that the people who started Pozible even came up with such an idea in the first place. Not to mention Nicolas ideas for marginalised community employment and enrichment (read her story below) and so if you can help, please do, its a great thing to be a part of.





Here is some information about newspaper 2 NEWpaper and Nicola taken from her Pozible pledge page   - 


"About Nicola:
Nicola has been a digital artist for over 10 years and also run her own successful Printing/signwriting business for 6 years. 

The Project:  
"NEWSPAPER 2 NEWPAPER" is a new project that is focused not only on recycling, but "UP-cycling". 
By screen printing graphically intricate designs in beautiful ink colours over old newsprint... the result is "Newpaper" suitable for wrapping paper and crafts. We're not talking dull old boring paper... we're talking about high quality, professionally designed prints that can be resold in boutique stores that recycles a HUGE area of waste in our community.  
****IMPORTANT NOTE**** All of our inks used in the printing process are also ENVIRONMENTALLY FRIENDLY, and our processes use "Man power" instead of machinery, making the entire project "Carbon Neutral". 


Research:
The reactions to "NEWSPAPER 2 NEWPAPER" have already been fantastic. Trials have been done at markets and on Etsy.com and there is definitely room for expansion in this market. This product fits in extremely well with the 18-45 demographic and the fast growing "HANDMADE" following seen across Australia and the world. 


The Budget:
This project has only one thing holding it back. The production of the silk screens, which are used to print the paper. I currently use small re-usable screens, on which the designs are applied, but at the end of each print run, the design has to be removed from the screen and discarded. The funding for this project would be used to purchase large Aluminuim screens with our intricate designs already permanently "burned" to them. Each aluminium screen with the design imprinted onto it costs $80. Our goal is to have 6 screens made with our 6 most popular designs, which are ready to go! 
I have already invested the inks, the workspace, the time in creating the designs, and plenty of test marketing and free givaways... but now I've hit a wall. To make "NEWSPAPER 2 NEWPAPER" a widely available brand and see it making a real impact on the environment... I need the infastructure.





COMMUNITY AND MARGINALISED EMPLOYMENT
Our long term goal is to not only get community involvement but also employ people who may have difficulty finding work due to having been in jail, or simply due to lack of education. The heart of this project is community. I run community print workshops, that are always a real joy. Every single person leaves the workshop happy with what they have accomplished. Screen printing is a very accessible craft and always creates great interest.

MOBILITY
The nature the equipment used in this project makes it possible to setup a mobile workshop. I intend on setting up in different locations such as outback communities, as part of a community enrichment program.

* * * IF WE EXCEED OUR TARGET: * * *
We will be investing in some special inks like Gold and silver, and all our supporters will receive their prints in a limited edition GOLD!

As an interesting sideline, the screens that I would be purchasing can also be used to print the designs onto fabric. There is an opportunity to expand this branding to reprint new beautiful designs onto old discarded fabrics... once again transforming it (upcycling it) into new and usable fabric."


Click here to go to Nicolas pledge page